ЧАО! Сладкий гуру

ЧАО! Сладкий гуру is a Telegram bot for the 'Chao' bakery and pastry shop that serves as a digital loyalty hub and ordering interface. Users earn 'Chao-rubles' through a built-in loyalty programme, receive first-hand news about promotions and offers, and can order cake and dessert deliveries — all without leaving Telegram. The onboarding flow is straightforward: the user accepts a personal data processing consent, receives a warm welcome from the 'Sweet Guru' mascot, and shares their phone number to register. This gates the full feature set behind a lightweight KYC step that also ties the Telegram account to the shop's CRM. Monetisation is indirect — the bot drives repeat purchases at the physical/online bakery by keeping customers engaged with loyalty points and exclusive promotions rather than charging any in-bot fees. The target audience is existing and prospective customers of the Chao bakery, predominantly Russian-speaking, who want a convenient way to order desserts and track loyalty rewards directly inside Telegram.