Shopalia is a platform for purchasing physical and digital goods directly in chat. Users can place orders, pay with TON or банковской card, and interact with stores without switching to external websites. Sellers can create their own store with WooCommerce and Shopify integration. The platform supports product management, CRM synchronization, automated payments, and a built-in affiliate system. Shopalia combines storefront, payments, and order management in a single interface, providing a smooth and controlled experience for both customers and store owners.